The fully revised new edition of the international bestseller THE
80 MINUTE MBA is your short-cut to business brilliance. A
traditional MBA is for either the time-rich, very wealthy or lucky
few with a generous corporate sponsor. So what happens if you want
to get a hit of high-quality business inspiration without spending
two years back at school? THE 80 MINUTE MBA is the gateway to fresh
thinking, in less time than it takes a standard meeting to get past
coffee and donuts. The MBA-in-a-box book is old hat. Managers need
the encouragement to think differently, not in the same straight
lines. THE 80 MINUTE MBA is an injection of inspiration, creative
thinking and dynamic approaches which will help you see the world
of business differently. Stimulating new material brings this
edition right up to date with critical business thinking. Including
a new chapter on the platform economy and fresh technology and
social media examples this book will energize and inspire you in
equal measure.
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