Marketing in Food, Hospitality, Tourism and Events - A Critical Approach (Hardcover)

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

General

Imprint:	Goodfellow Publishers Limited
Country of origin:	United Kingdom
Release date:	May 2012
Authors:	Richard Tresidder • Craig Hirst
Dimensions:	246 x 189mm (L x W)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-906884-52-9
Categories:	Books
LSN:	1-906884-52-8
Barcode:	9781906884529

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