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Critical Approaches to Superfoods (Hardcover)
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Critical Approaches to Superfoods (Hardcover)
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Are superfoods just a marketing device, another label meant to
attract the eye? Or do superfoods tell us a deeper story about how
food and health relate in a global marketplace full of anonymous
commodities? In the past decade, superfoods have taken US and
European grocery stores by storm. Novel commodities like quinoa and
moringa, along with familiar products such as almonds and raw milk,
are now called superfoods, promising to promote health and increase
our energy. While consumers may find the magic of superfoods
attractive, the international development sector now envisions
superfoods acting as cures to political and economic problems like
poverty and malnutrition. Critical Approaches to Superfoods
examines the politics and culture of superfoods. It demonstrates
how studying superfoods can reveal shifting concepts of nutritional
authority, the complexities of intellectual property and
bioprospecting, the role marketing agencies play in the
agro-industrial complex, and more. The multidisciplinary
contributors draw their examples from settings as diverse as South
India, Peru, and California to engage with foodstuffs that include
quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.
General
Imprint: |
Bloomsbury Academic
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Country of origin: |
United Kingdom |
Release date: |
December 2020 |
Editors: |
Richard Wilk
• Emma McDonell
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Dimensions: |
234 x 156mm (L x W) |
Format: |
Hardcover
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Pages: |
232 |
ISBN-13: |
978-1-350-12387-8 |
Categories: |
Books
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LSN: |
1-350-12387-0 |
Barcode: |
9781350123878 |
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