The publishing landscape can be a tricky one to navigate. There are
so many aspects to authoring and publishing a book that it's easy
for you to make critical mistakes that can you off course and
significantly decrease your chances for success. How many of the 50
biggest mistakes authors make are you making? When you learn to
avoid the biggest mistakes authors make you can greatly enhance
your chances for success in the publishing world. In this insider's
look at the worlds of publishing and book marketing coauthors Rick
Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years
of experience in the publishing world to you and share their
secrets to success. You'll learn: How to master media and other key
marketing channels authors should use Keys to capturing the
browsing buyer in bookstores and online The new publishing
landscape and how it impacts you How to increase the readability of
your book so readers keep coming back How your book is the key
piece of your own information marketing empire And much, much more
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