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The Sport Business Handbook (Paperback)
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The Sport Business Handbook (Paperback)
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For those fascinated by business dealings in the trillion-dollar
global sport industry, this is the anthology you've been waiting
for. The Sport Business Handbook: Insights From 100+ Leaders Who
Shaped 50 Years of the Industry provides insider perspectives from
more than 100 of the biggest names in the sport industry. Plentiful
examples and stories, including insiders' views of major sport
deals, offer an exclusive behind-the-scenes look at the intricacies
of sport business. Plus, this revised edition includes brand-new
contributions addressing the adaptability and recovery of sport
following the pandemic as well as a "Breakthrough Moments" list of
the 50 most significant sport-related moments to offer societal
context and historical depth. Editor Rick Horrow, an
internationally known sport business and sport law expert who has
been the architect of more than 100 deals worth more than $20
billion, has teamed up with renowned sport business scholar and
practitioner Rick Burton and author Myles Schrag to assemble one of
the most unique sport books ever published. You will be both
informed and entertained by the personal insights of prominent
sport business leaders, including league commissioners such as Gary
Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry
Colangelo and Tom Ricketts; executives such as Larry Lucchino and
Pat Williams; administrators such as Joe Castiglione and Deborah
Yow; professional athletes such as Scott Hamilton and Cal Ripken
Jr.; and media personalities such as Jay Bilas and Ann Meyers
Drysdale. This all-star team also includes legendary Duke
University men's basketball coach Mike Krzyzewski as the foreword
author. The Sport Business Handbook gives you guidance for
everything from the basics of breaking into the sport industry to
the intricate skills required to become an industry giant: Consider
the role you want to play, what your values are, and how you can
set yourself up for success in the industry. Understand the value
of brand management and the opportunities for those with strong
knowledge and skills in this area. Embrace technology and use the
power of modern media to guide your organization toward its goals.
Master leadership skills by establishing a framework for thinking
and behaving as a leader at all times. Each chapter addresses a
specific topic and weaves in story-like sidebars that share rare
glimpses into professional dealings in sport. These 80-plus
sidebars include "Game Changer" sidebars, which describe pivotal
moments that influenced sport leaders as they strived for success,
and "360" sidebars, which present alternative perspectives so all
viewpoints are explored in finding best practices. Nowhere else
will you find such a comprehensive guide with practical advice and
personal stories from the biggest names in the industry. The Sport
Business Handbook is an engaging, informative book that will help
you discover your strengths and develop your skills so you can
become one of the leaders to shape the sport business industry for
the next 50 years.
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