International Business: A Managerial Perspective plus Pearson MyLab Management with Pearson eText, Global Edition (Paperback, 9th edition)

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in international business. This package includes MyLab. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide. Reach every student by pairing this text with Pearson MyLab Management MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2019
First published:	2020
Authors:	Ricky W. Griffin • Mike W. Pustay
Dimensions:	280 x 220 x 20mm (L x W x T)
Format:	Paperback • Digital product license key • Undefined • Undefined
Edition:	9th edition
ISBN-13:	978-1-292-31383-2
Categories:	Books > Business & Economics > Business & management > International business
LSN:	1-292-31383-8
Barcode:	9781292313832

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