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Multinational Management - A Casebook on Asia's Global Market Leaders (Hardcover, 1st ed. 2016)
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Multinational Management - A Casebook on Asia's Global Market Leaders (Hardcover, 1st ed. 2016)
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This casebook demonstrates that the future of global business lies
in how well the multinational landscape is charted and how the
importance of Asian market leaders is deeply embedded in it. It
offers international management students and researchers an
extensive guide to the business history, strategy development, and
foreign market entry modes used by emerging Asian multinationals.
The cases focus on well-known companies such as Lenovo, Alibaba,
Infosys, Huawei, Panasonic, and Rakuten. These companies, all of
which generate huge revenues in their own countries (e.g. in China,
India, South Korea, Taiwan, Vietnam), are now becoming increasingly
sophisticated and striving to become global brands, while also
enjoying the active support of their governments in terms of their
international business. Readers will learn about the current
multinational landscape in Asia, the management challenges, and the
future implications for traditional western companies seeking to
retain their market share. Chapters on corporate entrepreneurship,
human resource management and intercultural competence, and current
branding trends in Asia will provide a cutting-edge update on
international business strategy for students and practitioners
alike.
General
Imprint: |
Springer International Publishing AG
|
Country of origin: |
Switzerland |
Release date: |
February 2016 |
First published: |
2016 |
Editors: |
Rien Segers
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Dimensions: |
235 x 155 x 26mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
363 |
Edition: |
1st ed. 2016 |
ISBN-13: |
978-3-319-23011-5 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
3-319-23011-5 |
Barcode: |
9783319230115 |
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