This book integrates theories, research insights, practices, as
well as current issues and cases into a comprehensive guide for
internal communication managers and organizational leaders on how
to communicate effectively with internal stakeholders. Important
topics such as engagement, trust, change communication, new
technologies, leadership communication, ethical decision making,
transparency and authenticity, and measurement are discussed. The
book concludes with predictions of the future of internal
communications research, theory development, and practices.
General
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