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Supply Chain in the Pharmaceutical Industry - Strategic Influences and Supply Chain Responses (Hardcover, New Ed)
Loot Price: R4,226
Discovery Miles 42 260
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Supply Chain in the Pharmaceutical Industry - Strategic Influences and Supply Chain Responses (Hardcover, New Ed)
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The pharmaceutical and healthcare industry is hugely complex
because it involves so many markets, products, processes and
intermediaries. It is also heavily regulated, global, and used by
everyone at some stage in their life. No wonder the supply chain
for delivery of healthcare services is often fragmented and
understood only in discrete sections. Changes in one area impact
upon the others, and environmental factors such as pricing,
regulatory change or actions by competitors impact the whole supply
chain in ways that are not easily understood or managed.
Accelerating technology, the commoditization of healthcare,
increasing demands from ageing populations all influence the
approach that suppliers of pharmaceutical products and services
worldwide need to take if they are to design and manage an
effective supply chain that will be capable of: exploiting their
intellectual property in a sustainable way; providing safe and
continuous provision of drugs or devices; and sustaining with
resilience, yet still be flexible and cost efficient. Supply Chain
in the Pharmaceutical Industry offers the basis for organizations
to develop their own blueprint for managing the opportunities and
threats to the pharmaceutical supply chain. Using examples from
companies and markets across the world Rob Whewell offers a very
vivid picture of the developing trends for pharmaceutical
companies; the customers and markets they serve and points to some
of the elements that underpin sustainable pharmaceutical
strategies. The current global banking and financial crisis
illustrates the important role played by regulation. The healthcare
industry is similar in scope, and complexity, yet the implications
of error are worse - life threatening. This review of key industry
parameters will provide senior executives in the industry and
policy makers in healthcare with a broad perspective of the issues
and illustrates an understanding of the task at hand.
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