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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Strategy Is Destiny - How Strategy-Making Shapes a Company's Future (Paperback)
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Strategy Is Destiny - How Strategy-Making Shapes a Company's Future (Paperback)
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How did a pioneering company in the semiconductor industry not only
survive but thrive in the face of the explosive change and
upheavals that forced it to transform itself twice in the course of
its thirty-year history? The answer lies in the quality of its
strategy-making process, contends leading strategic management
scholar Robert A. Burgelman in this extraordinary book based on an
exhaustive twelve-year study he conducted inside Intel Corporation.
At once a history of strategy-making at Intel as well as a
strategy-making field manual that any high-technology manager will
need to consult frequently, Strategy Is Destiny truly describes
strategy-in-action as the way of life of senior executives in the
corporation of the future.
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