Local Marketing in a Digital World - How To Ditch the Yellow Pages, and Drive More Traffic To Your Local Business Than You Ever Thought Possible! (Paperback)

"Buying an ad in the Yellow Pages just won't cut it anymore..." People use the internet to find pretty much everything. If they need something, they don't take the time to find their phone book and search page by page. They simply spend 10 seconds searching online, and every one of their options is laid out for them, complete with reviews and links to more information. If your business isn't reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind by your competition. In this book, we take a look at some of the things that you need to be aware of when marketing online. We'll also look at some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often

General

Imprint:	Createspace Independent Publishing Platform
Country of origin:	United States
Release date:	August 2011
First published:	August 2011
Authors:	Robert A. Dickson
Dimensions:	229 x 152 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	104
ISBN-13:	978-1-4637-0415-5
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
LSN:	1-4637-0415-1
Barcode:	9781463704155

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