Writing with Clarity and Style, 2nd Edition, will help you to
improve your writing dramatically. The book shows you how to use
dozens of classical rhetorical devices to bring power, clarity, and
effectiveness to your writing. You will also learn about writing
styles, authorial personas, and sentence syntax as tools to make
your writing interesting and persuasive. If you want to improve the
appeal and persuasion of your speeches, this is also the book for
you. From strategic techniques for keeping your readers engaged as
you change focus, down to the choice of just the right words and
phrases for maximum impact, this book will help you develop a
flexible, adaptable style for all the audiences you need to
address. Each chapter now includes these sections: Style Check,
discussing many elements of style, including some enhanced and
revised sections Define Your Terms, asking students to use their
own words and examples in their definitions. It's in the Cloud,
directing students to the Web to locate and respond to various
rhetorically focused items, including biographies and speeches.
Salt and Pepper, spicing up the study of rhetoric by stretching
students' thinking about how their writing can be improved,
sometimes by attending to details such as punctuation, and
sometimes by exploring the use of unusual techniques such as
stylistic fragments. Review Questions, providing an end-of-chapter
quiz to help cement the chapter ideas in long-term memory.
Questions for Thought and Discussion, a set of questions designed
for either in-class discussion or personal response. New to the
Second Edition Additional examples of each device, including from
world personalities and the captains of industry More and longer
exercises, with a range of difficulty Advice from classical
rhetoricians including Aristotle, Horace, Longinus, Cicero, and
Quintilian.
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