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Books > Social sciences > Psychology > The self, ego, identity, personality

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Psychology of the Consumer and Its Development - An Introduction (Paperback, Softcover reprint of the original 1st ed. 1999) Loot Price: R3,533
Discovery Miles 35 330
Repayment Terms: R331 pm x 12*
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Psychology of the Consumer and Its Development - An Introduction (Paperback, Softcover reprint of the original 1st ed. 1999):...

Psychology of the Consumer and Its Development - An Introduction (Paperback, Softcover reprint of the original 1st ed. 1999)

Robert C Webb

Series: The Springer Series in Adult Development and Aging

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Loot Price R3,533 Discovery Miles 35 330 | Repayment Terms: R331 pm x 12*

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Series: The Springer Series in Adult Development and Aging
Release date: October 2012
First published: 1999
Authors: Robert C Webb
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Paperback
Pages: 362
Edition: Softcover reprint of the original 1st ed. 1999
ISBN-13: 978-1-4613-7158-8
Categories: Books > Social sciences > Psychology > The self, ego, identity, personality
Books > Social sciences > Psychology > Cognition & cognitive psychology > General
LSN: 1-4613-7158-9
Barcode: 9781461371588

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