As you are reading this, you are obviously interested in how
Marketing actually works and what is actually effective. You
already have been through the wringer with all these online
marketers who use the same copy-paste template of a sales page,
with mailing lists which send you unwanted traffic several times a
week and insist that you are stupid enough to believe their hype,
over and over and over. The Masters of Marketing Secrets series
brings you these classics so that you can make up your own mind.
All that has been done with these books is to give you modern
versions of them which have been (mostly) cleaned up of typo's and
poor editing - and also made available in ebook and paperback so
you can study them at your leisure. J. George Frederick lived in
those times and wrote about the people and principles of
advertising they discovered. His book has been handed around for
years, and as you study the other books in this series it starts
pulling the pieces together for you.
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