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Pre-Suasion - A Revolutionary Way to Influence and Persuade (Paperback)
Loot Price: R270
Discovery Miles 2 700
You Save: R75
(22%)
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Pre-Suasion - A Revolutionary Way to Influence and Persuade (Paperback)
(2 ratings, sign in to rate)
List price R345
Loot Price R270
Discovery Miles 2 700
You Save R75 (22%)
Expected to ship within 5 - 10 working days
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When it comes to persuasion, success can begin before you say a
word. 'An instant classic.' Forbes 'Utterly fascinating.' Adam
Grant, author of Originals and Give and Take 'Shockingly
insightful.' Chip Heath, co-author of Switch and Made to Stick NEW
YORK TIMES BESTSELLER In his global bestseller Influence, Professor
Robert Cialdini transformed the way we think about the craft of
persuasion. Now he offers revelatory new insights into the art of
winning people over: it isn't just what we say or how we say it
that counts, but also what goes on in the moments before we speak.
This is the world of 'pre-suasion', where subtle turns of phrase,
seemingly insignificant visual cues, and apparently unimportant
details of location can prime people to say 'yes' even before they
are asked. And as Cialdini reveals, it's a world you can master. If
you understand the tools of pre-suasion, you will better placed to
win a debate, get support for an idea or cause, promote a campaign
- even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case
studies, Pre-Suasion is a masterclass in enhancing your powers of
influence. 'Mind-blowing.' Management Today 'Accessible and
intellectually rigorous.' Books of the Year, The Times
'Fascinating, fluent and original.' Tim Harford, author of The
Undercover Economist Strikes Back
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