But Wait, There's More... - A History of Australian Advertising, 1900-2000 (Paperback)

Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's More is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.

General

Imprint:	Melbourne University Press
Country of origin:	Australia
Release date:	2008
First published:	2008
Authors:	Robert Crawford
Dimensions:	233 x 156 x 31mm (L x W x T)
Format:	Paperback - Trade
Pages:	224
ISBN-13:	978-0-522-85322-3
Categories:	Books > Humanities > History > Australasian & Pacific history > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > History > Australasian & Pacific history > General Promotions
LSN:	0-522-85322-6
Barcode:	9780522853223

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