Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences and law,
expertly written by the world's leading scholars. Designed to be
accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. In this unique and original Advanced Introduction, Robert
Hisrich pinpoints the essential principles of forging a new venture
in an existing corporate context. In this environment, starting and
operating a new business includes considerable risk and requires
effort to overcome inertia to create something new of value both to
the organization as well as to the market and the individuals. This
accessible and practical guide to the nature of the entrepreneurial
process discusses the basic aspects of corporate venturing before
diving into topics such as innovation, creativity, opportunity
analysis, market disruption, and the critical development of
business plans. The result is an applicable illustration of how an
individual might organize, control and effectively implement a
corporate venture, including methods for evaluating results and
using creative problem solving. This highly readable guide will be
an invaluable text and resource for students of entrepreneurship,
strategy and innovation.
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