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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Entrepreneurial Marketing - A Practical Managerial Approach (Paperback)
Loot Price: R1,210
Discovery Miles 12 100
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Entrepreneurial Marketing - A Practical Managerial Approach (Paperback)
Expected to ship within 12 - 19 working days
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One key for success of an entrepreneur is to obtain sales (revenue)
and profits as quickly as possible upon launching the venture.
Entrepreneurial Marketing focuses on the essential elements of
success in order to achieve these needed sales and revenues and to
grow the company. The authors build a comprehensive,
state-of-the-art picture of entrepreneurial marketing issues,
providing major theoretical and empirical evidence that offers a
clear, concise view of entrepreneurial marketing. Through an
international approach that combines both theoretical and empirical
knowledge of entrepreneurship and marketing, this book informs and
enhances the entrepreneurs' creativity, their ability to bring
innovations to the market, and their willingness to face risk that
changes the world. Key components addressed include: identifying
and selecting the market; determining the consumer needs
cost-effectively; executing the basic elements of the marketing mix
(product, price, distribution, and promotion); and competing
successfully in the domestic and global markets through
implementing a sound marketing plan. Numerous illustrative examples
throughout the book bring the content to life. The mix of
theoretical content, examples, empirical analyses, and case studies
make this book an excellent resource for students, professors,
researchers, practitioners, and policymakers all over the world.
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