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Managing Innovation and Entrepreneurship (Paperback)
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Managing Innovation and Entrepreneurship (Paperback)
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The first book to look at innovation/entrepreneurship from an
international perspective, this new text provides a step-by- step
process for managing innovation and entrepreneurship in an
organization in both turbulent and stable economic times. Authors
Robert D. Hisrich and Claudine Kearney demonstrate how to manage
innovation on a day-to-day basis-using a wide range of real world
scenarios, theories, principles, best practices, case studies, and
modern examples. The book provides detailed coverage of each aspect
of the process of innovation required to achieve success, including
what it takes to build an innovative and entrepreneurial
organization, how to develop innovation and entrepreneurship in
both individuals and teams, how to manage and operationalize
innovation and entrepreneurship, how to develop a global business
plan, and more.
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