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Books > History > American history
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All the Way with LBJ - The 1964 Presidential Election (Paperback)
Loot Price: R931
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All the Way with LBJ - The 1964 Presidential Election (Paperback)
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All the Way with LBJ mines an extraordinarily rich but
underutilized source - the full range of LBJ tapes - to analyze the
1964 presidential campaign and the political culture of the
mid-1960s. The president achieved a smashing victory over a divided
Republican Party, which initially considered Henry Cabot Lodge II,
then US ambassador to South Vietnam, before nominating Barry
Goldwater, who used many of the themes that later worked for
Republicans - a Southern strategy, portraying the Democrats as soft
on defence, raising issues such as crime and personal ethics.
Johnson countered with what he called a 'frontlash' strategy,
appealing to moderate and liberal GOP suburbanites, but he failed
to create a new, permanent Democratic majority for the post-civil
rights era. The work's themes - the impact of race on the political
process, the question of politicians' personal and political
ethics, and the tensions between politics and public policy -
continue to resonate.
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