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Campaigning in the Aftermath of the 2020 Elections - A Communications Perspective (Paperback)
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Campaigning in the Aftermath of the 2020 Elections - A Communications Perspective (Paperback)
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The post-election period of the 2020 presidential campaign is
historic not only for the culmination of tensions in the January 6,
2021 storming of the US capitol, but also in the very persistence
of campaigning after the election was over. Historically, political
campaigns have had only four phases: pre-primary, primary,
convention, and general election. In 2020, there was a distinct and
active post-election campaign in which President Donald Trump
vigorously challenged the election, calling for recounts, court
challenges amid charges of voter fraud and irregularities.
Speeches, rallies, fundraising and advertising continued weeks past
the election. For the first time modern electoral history, there
was an active, dramatic and decisive post-election phase of the
2020 presidential campaign. This volume explores political
communication during the post-election phase from election day
until the inauguration of President Joseph R. Biden. Chapters
address political branding, the nature of argumentation in the era
of partisanship, the themes and issues of media coverage,
examination of Trump's January 6th address in terms of inciting an
insurrection or free speech, Trump's discursive strategy, political
advertising and political cartoons during this period concluding
with an examination of the post-election lawsuits.
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