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The 2012 Presidential Campaign - A Communication Perspective (Paperback)
Loot Price: R1,700
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The 2012 Presidential Campaign - A Communication Perspective (Paperback)
Series: Communication, Media, and Politics
Expected to ship within 10 - 15 working days
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Presidential campaigns are our national conversations - the
widespread and complex communication of issues, images, social
reality, and personas. Political communication specialists break
down the 2012 presidential campaign and go beyond the quantitative
facts, electoral counts, and poll results of the election, to make
sense of the "political bits" of communication that comprise our
voting choices. The contributors look at the early campaign period,
the nomination process and conventions, the social and political
contexts, the debates, the role of candidate spouses, candidate
strategies, political strategies, and the use of the Internet and
other technologies.
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