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Media Firms - Structures, Operations, and Performance (Paperback)
Loot Price: R1,476
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Media Firms - Structures, Operations, and Performance (Paperback)
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Media Firms presents studies applying the company level approach to
media and communication firms. It explores differences among
missions, strategies, organizational choices, and other business
decisions. Reviewing economic factors and pressures on media and
communications companies, this book seeks to improve understanding
of how these elements affect market and company structures,
operations, and performance of firms. The chapters, written by
leading scholars worldwide, were selected from papers on the theme
of media firms presented at the 5th World Media Economics
Conference hosted by the Turku School of Economics and Business
Administration and The Journal of Media Economics. The collected
studies provide: *an overview of economic and related managerial
issues affecting the structures of markets in which firms compete;
*the operations of media and communications firms; and *their
financial performance. As a result, it expands the discussion of
economic issues traditionally associated with the field due to
narrowed focus of initial books in media economics. It is hoped
that this book will induce additional avenues of inquiry regarding
such issues.
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