Media Product Portfolios - Issues in Management of Multiple Products and Services (Paperback)

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2013
First published:	2005
Editors:	Robert G. Picard
Dimensions:	229 x 152 x 30mm (L x W x T)
Format:	Paperback
Pages:	272
ISBN-13:	978-0-415-65004-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Law > Laws of other jurisdictions & general law > Social law > General Promotions
LSN:	0-415-65004-6
Barcode:	9780415650045

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!