The Economics and Financing of Media Companies - Second Edition (Hardcover, 2 Rev Ed)

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

General

Imprint:	Fordham University Press
Country of origin:	United States
Release date:	May 2011
First published:	June 2011
Authors:	Robert G. Picard
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover - Cloth / Cloth
Pages:	286
Edition:	2 Rev Ed
ISBN-13:	978-0-8232-3256-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Finance & accounting > Finance > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Money & Finance > General
LSN:	0-8232-3256-5
Barcode:	9780823232567

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