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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Remaking Media - The Struggle to Democratize Public Communication (Paperback, New edition)
Loot Price: R849
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Remaking Media - The Struggle to Democratize Public Communication (Paperback, New edition)
Series: Communication and Society
Expected to ship within 10 - 15 working days
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This is a co-authored book of all new material on the topic of
media democracy and activism.
The authors consider the ways in which media, particularly
broadcast media is made by and for a narrow audience of white,
middle-class, heterosexual, Westerners that conform to the ideal
values of the governing body. They consider how certain
demographics are denied representation in the news, how they are
unable to afford new technologies (digitalization, the internet,
broadband) and cannot afford the education in order to get
employment in the media industries and thus gain equality in
choosing content. The authors call this the democratic deficit of
mainstream media and look at alternate forms of activism to redress
the imbalance in the media. They consider ways in which new media
like the internet could be used to allow multiple perspectives of
the same event, rather than only one side of the story being
broadcast, and then consider how this still negates the reason for
the activism as the internet is not available to all.
The text considers the key concepts of political media theory. The
main cast are all here: Gramsci, Bourdieu, Habermas, Baudrillard
etc as well as the new activism groups - CPBF, Media Alliance,
FAIR.
Freedom of speech and the importance of freedom of the media is
more at debate now than ever before with the issuance of special
journalism visas for British journalists to enter the USA and the
whole BBC sexing up Iraq debacle, so the book will be quite topical
if the authors deliver on time.
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