Quantifying and assessing the value of an organisation's design
department can be problematic. The tools traditionally used by
auditors are usually insufficient to 'measure' either the value of
design projects or their influence within an organisation. This
book demystifies the design development and design management
process, scrutinising it against a new set of auditing principles
which illuminates its true value in a contemporary context.
Featuring a series of international case studies, Design
Management: Exploring Fieldwork and Applications argues that
assessment of the design function within any organisation must
incorporate both qualitative and quantitative research methods. The
book explores a number of key themes, such as new product
development, risk in design and corporate identity. Moreover, by
drawing on a range of techniques from the social sciences, the
authors rigorously develop means by which design may be understood
accurately.
This book represents an important and timely contribution to our
knowledge of the management of product and service innovation. It
will be an invaluable text for students and researchers working in
design and management.
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