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Writing Well for Work and Pleasure - The New Writer's Guide to Producing Great Content (Paperback)
Loot Price: R243
Discovery Miles 2 430
You Save: R55
(18%)
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Writing Well for Work and Pleasure - The New Writer's Guide to Producing Great Content (Paperback)
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List price R298
Loot Price R243
Discovery Miles 2 430
You Save R55 (18%)
Expected to ship within 9 - 15 working days
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The New Writer's Guide to Producing Great Content Everyone has that
fabled "book in them" but not everyone has the talent to write it.
Right? Wrong. Great writing's not a talent. It's a craft. It can be
taught and learnt, affording everyone the confidence to express
themselves in words. Writing Well for Work & Pleasure teaches
you how to start your writing project and how to keep going. It
deconstructs the elements of writing - creating a step-by-step
process for generating content that's ready for publication. With
tips on style, eloquence and finding your voice, it also teaches
you how to write for different audiences, including professionals,
the public, students, customers and even your opponents. And it
helps writers talk to editors, publishers and other industry
insiders. This book is for professionals and academics wanting to
write that book; ambitious executives needing to write a white
paper to accelerate their careers; managers being asked to write
articles for publication; artisans and hobbyists with skills to
convey; idealists and polemicists wanting to inspire and agitate;
and anyone wanting to write well in order to improve their
communications skills. "If you follow Robert Kelsey's advice you
will produce better prose, which will be both easier for readers to
understand and more persuasive, whichever audience you are
addressing. I strongly recommend it," Luke Johnson, columnist,
author, serial entrepreneur and Chairman of Risk Capital Partners
General
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