Netnography - The Essential Guide to Qualitative Social Media Research (Hardcover, 3rd Revised edition)

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	October 2019
First published:	2020
Authors:	Robert Kozinets
Dimensions:	242 x 170 x 36mm (L x W x T)
Format:	Hardcover
Pages:	472
Edition:	3rd Revised edition
ISBN-13:	978-1-5264-4469-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
LSN:	1-5264-4469-0
Barcode:	9781526444691

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