|
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Buy Now
Entertainment Media and Politics - Advances in Effects-Based Research (Paperback)
Loot Price: R1,251
Discovery Miles 12 510
|
|
|
Entertainment Media and Politics - Advances in Effects-Based Research (Paperback)
Expected to ship within 12 - 17 working days
|
The prominence of politically-themed entertainment is evident
across the global media landscape. Given its popularity, it is
important to gain a firm understanding of the mechanisms through
which this diverse and multi-faceted content can generate
democratic outcomes. In addition, it is essential to isolate and
predict properly the strength of a given effect and the conditions
under which a specific outcome will become evident. The works
contained in this edited volume explore affect- and
cognition-driven processes of influence, recognizing that humans
are both emotional and rational beings. In addition, empirical
evidence is offered to isolate and compare specific types of
political entertainment media content (e.g., different types of
satire) and citizens' proclivities for this content (e.g., a
person's Affinity for Political Humor), in order to best understand
the complex means by which entertainment media can generate
political influence. Attention is also paid to expanding what can
and should be defined as "political entertainment" media, which
includes opinion-based political talk programming. The collection
and its authors represent a global perspective to reflect the rise
of political entertainment media as a global phenomenon. This book
was originally published as a special issue of Mass Communication
and Society.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
