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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Entertainment Media and Politics - Advances in Effects-Based Research (Paperback)
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Discovery Miles 12 310
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Entertainment Media and Politics - Advances in Effects-Based Research (Paperback)
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The prominence of politically-themed entertainment is evident
across the global media landscape. Given its popularity, it is
important to gain a firm understanding of the mechanisms through
which this diverse and multi-faceted content can generate
democratic outcomes. In addition, it is essential to isolate and
predict properly the strength of a given effect and the conditions
under which a specific outcome will become evident. The works
contained in this edited volume explore affect- and
cognition-driven processes of influence, recognizing that humans
are both emotional and rational beings. In addition, empirical
evidence is offered to isolate and compare specific types of
political entertainment media content (e.g., different types of
satire) and citizens' proclivities for this content (e.g., a
person's Affinity for Political Humor), in order to best understand
the complex means by which entertainment media can generate
political influence. Attention is also paid to expanding what can
and should be defined as "political entertainment" media, which
includes opinion-based political talk programming. The collection
and its authors represent a global perspective to reflect the rise
of political entertainment media as a global phenomenon. This book
was originally published as a special issue of Mass Communication
and Society.
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