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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Project Fear - How an Unlikely Alliance Kept a Kingdom United, But a Country Divided (Paperback)
Loot Price: R277
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Project Fear - How an Unlikely Alliance Kept a Kingdom United, But a Country Divided (Paperback)
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List price R312
Loot Price R277
Discovery Miles 2 770
You Save R35 (11%)
Expected to ship within 12 - 19 working days
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When Scotland voted no to independence, it was hailed as a victory
for the unique Better Together alliance, a triumph of cross-party
collaboration, a coup for Westminster.But the unionist relief
proved to be premature.Despite bitter referendum defeat, the
Scottish National Party went on to conjure stunning general
election success, almost eviscerating their rivals with an
overwhelming surge of public support.In this compelling insider
account, Joe Pike goes behind the battle lines to uncover the
secrets of the much-maligned No campaign, dubbed 'Project Fear'.
Drawing on exclusive interviews with over sixty sources at the
heart of the action, he reveals the tears, the tantrums and the
tactical failings that saw a double-digit poll lead reduced to a
nail-biting finale, with victory eventually coming at a
catastrophic cost to the Labour Party.Now, as the future of the
union looks as uncertain as ever, this new, updated edition
explores the striking parallels between the Scottish and EU
referendums, and asks: where now for Scotland in the wake of a
political landslide?
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