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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Risk and Crisis Communication - Navigating the Tensions between Organizations and the Public (Hardcover)
Loot Price: R1,603
Discovery Miles 16 030
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Risk and Crisis Communication - Navigating the Tensions between Organizations and the Public (Hardcover)
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Risk and Crisis Communication addresses how the interaction between
organizations and their stakeholders manifests during a risk or
crisis situation. Littlefield and Sellnow contend that when best
practices are considered, there are certain tensions to which an
organization responds. These tensions are similar to those
experienced among individuals when managing their relationships. As
such, Littlefield and Sellnow apply an interpersonal theory, known
as relational dialectics (RDT), to risk and crisis communication
and examine the outcome from the vantage point of the officials and
the public. Previous research has focused on top-down,
sender-oriented communication to evaluate the effectiveness of
particular strategies used by spokespeople to repair public image
or relay an apology. In contrast, Littlefield and Sellnow's
approach relies on culture-centeredness and suggests how cultural
elements may have influenced the kinds of tensions each
organization faced. Risk and Crisis Communication exemplifies the
use of RDT through seven case studies, each focusing on one of the
tensions, making it of interest to both scholars and organizational
leaders.
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