The ability to write to a high standard is a key skill that is
often overlooked in the business world. This short book from an
international, best-selling author offers a practical guide to
conceiving, researching and writing a business or management
dissertation.
Robert Lomas offers an inspirational treatise that will awaken
the quest for knowledge among his readership. The book helps
business students to frame their research questions in a more
helpful manner in order to achieve their research aims and write in
a clear and top scoring way. Topics covered include collecting and
measuring data, using business statistics, planning research
projects and the real mechanics of writing a dissertation.
Masters students across business and management will benefit
enormously from reading this book, not just in adding serious value
to their dissertations, but also helping to improve their writing
skills throughout their business careers.
This book includes a foreword by Mark Booth.
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