Drawing Attention - How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more (Paperback)

From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his new book. Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.

General

Imprint:	Stu Heinecke A/K/A Hmv Digital Editions
Country of origin:	United States
Release date:	March 2011
First published:	March 2011
Introduction by:	Robert Mankoff • Bruce Seidman
Authors:	Stu Heinecke
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	276
ISBN-13:	978-0-615-47251-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-615-47251-6
Barcode:	9780615472515

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