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The Ostrich Paradox - Why We Underprepare for Disasters (Hardcover)
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The Ostrich Paradox - Why We Underprepare for Disasters (Hardcover)
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"The Ostrich Paradox boldly addresses a key question of our time:
Why are we humans so poor at dealing with disastrous risks, and
what can we humans do about it? It is a must-read for everyone who
cares about risk." -Daniel Kahneman, winner of the Nobel Prize in
Economics and author of Thinking, Fast and Slow We fail to evacuate
when advised. We rebuild in flood zones. We don't wear helmets. We
fail to purchase insurance. We would rather avoid the risk of
"crying wolf" than sound an alarm. Our ability to foresee and
protect against natural catastrophes has never been greater; yet,
we consistently fail to heed the warnings and protect ourselves and
our communities, with devastating consequences. What explains this
contradiction? In The Ostrich Paradox, Wharton professors Robert
Meyer and Howard Kunreuther draw on years of teaching and research
to explain why disaster preparedness efforts consistently fall
short. Filled with heartbreaking stories of loss and resilience,
the book addresses: *How people make decisions when confronted with
high-consequence, low-probability events-and how these decisions
can go awry *The 6 biases that lead individuals, communities, and
institutions to make grave errors that cost lives *The Behavioral
Risk Audit, a systematic approach for improving preparedness by
recognizing these biases and designing strategies that anticipate
them *Why, if we are to be better prepared for disasters, we need
to learn to be more like ostriches, not less Fast-reading and
critically important, The Ostrich Paradox is a must-read for anyone
who wants to understand why we consistently underprepare for
disasters, as well as private and public leaders, planners, and
policy-makers who want to build more prepared communities.
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