This volume is a provocative study of how American-led
entrepreneurship transformed business education in Europe. Starting
with Silicon Valley's high-technology businesses, and examining
business schools in France, Germany and the Czech Republic, the
book shows how management education shifted in response to an
increasingly entrepreneurial business context. Traditionally,
training focused on learning about existing models and how to use
them to best advantage; there was little room to embrace continuous
change. New technologies have been liberating, enhancing variety
and change in European business schools. The educational emphasis
has turned now to thinking 'outside the box'- embracing
technological solutions, and creating organizations in which
constant transformation is an everyday phenomenon. This study is an
important contribution, and will be of interest to academics,
students, and practitioners who are concerned with how and why
business is and should be taught today.
General
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