Effective Crisis Communication - Moving From Crisis to Opportunity (Paperback, 2nd Revised edition)

This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Key Features of this second edition: * Brings together theory and experience: This book introduces readers to sound research and best practices in the field of crisis communication. * Provides advice on how to create opportunity from crisis: Unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. * Addresses prominent and diverse cases: Cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. "You Make the Call" exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, the 2003 California fires, the recent financial crisis, and the Swine flu pandemic.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	2011
First published:	November 2010
Authors:	Robert R. Ulmer • Timothy L. Sellnow • Matthew W. Seeger
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Paperback
Pages:	264
Edition:	2nd Revised edition
ISBN-13:	978-1-4129-8034-0
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Business communication & presentation > General Books > Social sciences > Sociology, social studies > Social issues > Social impact of disasters > General
LSN:	1-4129-8034-8
Barcode:	9781412980340

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