0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Content Marketing Strategy - Harness the Power of Your Brand’s Voice (Paperback) Loot Price: R863
Discovery Miles 8 630
Content Marketing Strategy - Harness the Power of Your Brand’s Voice (Paperback): Robert Rose

Content Marketing Strategy - Harness the Power of Your Brand’s Voice (Paperback)

Robert Rose

 (sign in to rate)
Loot Price R863 Discovery Miles 8 630 | Repayment Terms: R81 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: August 2023
First published: 2023
Authors: Robert Rose (Chief Strategy Officer)
Dimensions: 234 x 156mm (L x W)
Format: Paperback - Trade
Pages: 232
ISBN-13: 978-1-398-61150-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Business communication & presentation > General
Promotions
LSN: 1-398-61150-6
Barcode: 9781398611504

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Magda - My Journey
Magda Wierzycka Paperback R350 R323 Discovery Miles 3 230
Vusi - Business & Life Lessons From a…
Vusi Thembekwayo Paperback  (3)
R300 R281 Discovery Miles 2 810
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
What Makes Them Great? - 50 Ways To…
Douglas Kruger Paperback R250 R158 Discovery Miles 1 580
Expansive - A Guide To Thinking Bigger…
John Sanei, Erik Kruger Paperback R290 R240 Discovery Miles 2 400
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R223 Discovery Miles 2 230
Statistics For Business And Economics
David Anderson, James Cochran, … Paperback  (1)
R1,206 R1,130 Discovery Miles 11 300
Billionaires Under Construction - The…
DJ Sbu Paperback  (9)
R165 R148 Discovery Miles 1 480
Cultureneering
Ian Fuhr Paperback R310 R281 Discovery Miles 2 810
Principles Of General Management - A…
Tersia Botha, Cecile Niewenhuizen, … Paperback R493 Discovery Miles 4 930
A Journey Of Diversity & Inclusion In…
Nene Molefi Paperback R433 Discovery Miles 4 330
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
R248 Discovery Miles 2 480

See more

Partners