A new book from the inventors of the revolutionary balanced
scorecard which shows clearly how this tool provides a framework
for translating a corporate strategy into operational terms and
channelling the energies, abilities and knowledge of people
throughout the organisation into achieving long-term goals. The
book gives examples from banking, oil and retailing of where the
balanced scorecard is being used to evaluate current performance
and to target future performance, based on financial and
non-financial criteria such as customer satisfaction and employee
learning and growth. (Kirkus UK)
Here is the book - by the recognized architects of the Balanced
Scorecard - that shows how managers can use this revolutionary tool
to mobilize their people to fulfill the company's mission. More
than just a measurement system, the Balanced Scorecard is a
management system that can channel the energies, abilities, and
specific knowledge held by people throughout the organization
toward achieving long-term strategic goals. Kaplan and Norton
demonstrate how senior executives in industries such as banking,
oil, insurance, and retailing are using the Balanced Scorecard both
to guide current performance and to target future performance. They
show how to use measures in four categories - financial
performance, customer knowledge, internal business processes, and
learning and growth - to align individual, organizational, and
cross-departmental initiatives and to identify entirely new
processes for meeting customer and shareholder objectives. The
authors also reveal how to use the Balanced Scorecard as a robust
learning system for testing, gaining feedback on, and updating the
organization's strategy. Finally, they walk through the steps that
managers in any company can use to build their own Balanced
Scorecard. The Balanced Scorecard provides the management system
for companies to invest in the long term - in customers, in
employees, in new product development, and in systems - rather than
managing the bottom line to pump up short-term earnings. It will
change the way you measure and manage your business.
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