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Immigration and Strategic Public Health Communication - Lessons from the Transnational Seguro Popular Project (Paperback)
Loot Price: R642
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Immigration and Strategic Public Health Communication - Lessons from the Transnational Seguro Popular Project (Paperback)
Series: Routledge Research in Health Communication
Expected to ship within 12 - 17 working days
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This book engages a key question facing governments and similar
institutions in countries of immigration or emigration: how should
these governments and institutions communicate with immigrants so
that they will listen to and act on their messages? Drawing on
original research with Mexican emigrants in New York and the
Mexican government's Seguro Popular health care program, the
authors examine the ways in which governments integrate migrants
into diasporic political, medical, educational, and other systems,
and how migrant-sending countries communicate with their emigrants
abroad. In analyzing how these efforts fail or succeed, this book
presents strategies and policy recommendations that many
governments and institutions can use to engage their citizens or
clients ethically and effectively. Offering a valuable approach to
the study of race, migration, and public policy, this book will be
of key importance to researchers and graduate students in public
health, sociology, marketing and business, political science,
Latinx studies, and international communication.
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