International Business Case Studies For the Multicultural Marketplace - For the Multicultural Marketplace (Paperback)

This title shows how to apply and profit from the concepts and themes described in the text, "Managing Cultural Differences". It presents specific, realistic examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global market-place This casebook is divided into six major sections, containing more than 30 case studies, that span critical issues of international business - globalization, negotiation, marketing, product/service quality, joint ventures and strategic alliances, and culturally diverse work forces Each case study focuses on a particular company, region, management style etc., to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products and markets With contributions from more than two dozen business executives and professors, and covering such countries as Japan, Germany, China, Mexico and Indonesia, to name a few, this casebook provides a broad spectrum of current and future approaches to achieving international and cross-cultural business success. Robert T. Moran is the co-author of "Managing Cultural Differences".

General

Imprint:	Gulf Publishing Company
Country of origin:	United States
Release date:	May 1994
First published:	1994
Authors:	Robert T. Moran • David O Braaten Ph D • John Walsh D. B. a.
Dimensions:	229 x 152 x 30mm (L x W x T)
Format:	Paperback
Pages:	434
ISBN-13:	978-0-88415-193-7
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
LSN:	0-88415-193-X
Barcode:	9780884151937

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