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International Business Case Studies For the Multicultural Marketplace - For the Multicultural Marketplace (Hardcover)
Loot Price: R4,174
Discovery Miles 41 740
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International Business Case Studies For the Multicultural Marketplace - For the Multicultural Marketplace (Hardcover)
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This comprehensive guide presents specific, real-life examples of
the strategies and tactics used by some of the world's most
successful international businesses and organizations to excel in
the global marketplace. Divided into six major sections, this
important book features more than 30 case studies that span
critical issues of international business--globalization;
negotiation; marketing; product/service quality; joint ventures and
strategic alliances; and culturally diverse workforces. Each case
study focuses on a particular company, region, or management style
to clearly illustrate proven techniques for capitalizing on the
cultural diversity of people, products, and markets. With
contributions from more than two dozen business executives and
professors, spanning the globe from Japan, to Germany, China to
Mexico, this casebook provides a broad spectrum of current and
future approaches to acheiving international and cross-cultural
business success.
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