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Books > Social sciences > Sociology, social studies > Social issues
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Netnography Unlimited - Understanding Technoculture using Qualitative Social Media Research (Paperback)
Loot Price: R1,722
Discovery Miles 17 220
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Netnography Unlimited - Understanding Technoculture using Qualitative Social Media Research (Paperback)
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Netnography has become an essential tool for qualitative research
in the dynamic, complex, and conflicted worlds of contemporary
technoculture. Shaped by academic fields, industries, national
contexts, technologies and platforms, and languages and cultures
for over two decades, netnography has impacted the research
practices of scholars around the world. In this volume, 34
researchers present 19 chapters that examine how they have adapted
netnography and what those changes can teach us. Positioned for
students and researchers in academic and professional fields, this
book examines how we can better use netnographic research to
understand the many ways networked technologies affect every
element of contemporary business life and consumer existence.
Netnography Unlimited provides an unprecedented new look at
netnography. From COVID-19 to influencer empathy, gambling and the
Dark Web to public relations and the military, AI and
more-than-human netnography to video-streaming and
auto-netnography, there has never been a wider or deeper treatment
of technocultural netnographic research in one volume. Readers will
learn what kind of work they can do with netnography and gain an
up-to-date understanding of the most pressing issues and
opportunities. This book is a must-read for those interested in
technology, research methods, and contemporary culture.
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