On television and in films, in magazines and books, on the Internet
and in the realm of politics, celebrities of all sorts seem to
dominate our attention. Celebrity Society: The Struggle for
Attention brings new perspectives to our understanding of how the
figure of 'the celebrity' is bound up with the structure and
dynamics of society, economics, and politics. It outlines how the
'celebrification of society' is not just the twentieth-century
product of Hollywood and television, but a long-term historical
process, beginning with Christian saints, the printing press,
theatre, and art. Drawing on the ideas of Norbert Elias, the book
explains how contemporary celebrity society is the heir (or
heiress) of 'court society', taking on but also transforming many
of the functions of the aristocracy. As well as examining celebrity
in all the familiar arenas - film, television, music, fashion, and
sport - Celebrity Society also includes the analysis of celebrity
in business and management, politics, humanitarianism, and
philanthropy. A key feature of the book is its development of the
idea that celebrity is driven by the 'economy of attention', since
attention has become a form of capital - attention capital - in the
Information and Internet age. In this second edition the author has
updated and significantly revised this path-breaking book to
include a more detailed discussion of attention capital, the
question of gender and celebrity, populism, fans, fandom, and
self-formation, micro-celebrity, and personal or self-branding, the
'worker celebrity', and the impact of social media such as Twitter,
Facebook, Instagram, and YouTube. Celebrity is an exciting and
rapidly expanding field of social science, making this engaging
book a valuable resource for students and scholars in sociology,
politics, history, celebrity studies, cultural studies, the
sociology of media, and cultural theory.
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