Written for people who are old enough to know who they are, what
they want, and what skills they are best at, this guide shows
exactly how to build a successful and profitable business. Older
people are among the world's most successful entrepreneurs with a
wealth of in-depth experience, education, and mature judgment that
younger people can't match; they also care more about creating
financial security and doing what they want. Business consultant
and serial entrepreneur Robert Bly teaches how to find the right
home business opportunity; determine the target market for that
business; sell the right product to the market at a profit; manage
the business without wasting time; effectively market the business;
comply with all laws, regulations, and taxes for the business; and
generate enough income for retirement. Covering every aspect of
building a successful business, not just the broad outlines, this
book also provides senior-oriented information on computer
equipment, the internet, and social media marketing.
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