Coffee: A Comprehensive Guide to the Bean, the Beverage, and the
Industry offers a definitive guide to the many rich dimensions of
the bean and the beverage around the world. Leading experts from
business and academia consider coffee's history, global spread,
cultivation, preparation, marketing, and the environmental and
social issues surrounding it today. They discuss, for example, the
impact of globalization; the many definitions of organic, direct
trade, and fair trade; the health of female farmers; the
relationships among shade, birds, and coffee; roasting as an art
and a science; and where profits are made in the commodity chain.
Drawing on interviews and the lives of people working in the
business-from pickers and roasters to coffee bar owners and
consumers-this book brings a compelling human side to the story.
The authors avoid romanticizing or demonizing any group in the
business. They consider basic but widely misunderstood issues such
as who adds value to the bean, the constraints of peasant life, and
the impact of climate change. Moving beyond simple answers, they
represent various participants in the supply chain and a range of
opinions about problems and suggested solutions in the industry.
Coffee offers a multidimensional examination of a deceptively
everyday but extremely complex commodity that remains at the center
of many millions of lives. Tracing coffee's journey from field to
cup, this handbook to one of the world's favorite beverages is an
essential guide for professionals, coffee lovers, and students
alike. Contributions by: Sarah Allen, Jonathan D. Baker, Peter S.
Baker, Jonathan Wesley Bell, Clare Benfield, H. C. "Skip"
Bittenbender, Connie Blumhardt, Willem Boot, Carlos H. J. Brando,
August Burns, Luis Alberto Cuellar, Olga Cuellar, Kenneth Davids,
Jim Fadden, Elijah K. Gichuru, Jeremy Haggar, Andrew Hetzel, George
Howell, Juliana Jaramillo, Phyllis Johnson, Lawrence W. Jones, Alf
Kramer, Ted Lingle, Stuart McCook, Michelle Craig McDonald,
Sunalini Menon, Jonathan Morris, Joan Obra, Price Peterson, Rick
Peyser, Sergii Reminny, Paul Rice, Robert Rice, Carlos Saenz,
Vincenzo Sandalj, Jinap Selamat, Colin Smith, Shawn Steiman, Robert
W. Thurston, Steven Topik, Tatsushi Ueshima, Camilla C. Valeur,
Geoff Watts, and Britta Zeitemann
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