What is rhetoric? Is it the capacity to persuade? Or is it 'mere'
rhetoric: the ability to get others to do what the speaker wants,
regardless of what they want? This is the rhetoric of ideological
manipulation and political seduction. Rhetoric is for some a
distinctive mode of communication; for others, whenever someone
speaks, rhetoric is present. This book is devoted to helping
readers understand these rival accounts, by showing how it has
happened that there are so many conceptions of rhetoric. Any such
approach must be rooted in classical antiquity, since our ideas of
rhetoric are the product of a complicated historical process
starting in ancient Greece. Greek rhetoric was born in bitter
controversy. The figure of Gorgias is at the centre of that debate
and of this book: he invites us to confront the terrifying,
exhilarating possibility that persuasion is just power.
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