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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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The Oxford Handbook of American Public Opinion and the Media (Paperback)
Loot Price: R1,458
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The Oxford Handbook of American Public Opinion and the Media (Paperback)
Series: Oxford Handbooks
Expected to ship within 12 - 19 working days
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Public opinion and the media form the foundation of the United
States' representative democracy. They are the subject of enormous
scrutiny by scholars, pundits, and ordinary citizens. This Oxford
Handbook takes on the 'big questions' about public opinion and the
media-both empirical and normative-focusing on current debates and
social scientific research. Bringing together the thinking of a
team of leading academic experts, its chapters provide a cutting
assessment of contemporary research on public opinion, the media,
and their interconnections. Emphasizing changes in the mass media
and communications technology-the vast number of cable channels,
websites and blogs, and the new social media, which are changing
how news about political life is collected and conveyed-they
describe the evolving information interdependence of the media and
public opinion. In addition, the volume reviews the wide range of
influences on public opinion, including the processes by which
information communicated through the media can affect the public.
It describes what has been learned from the latest research in
psychology, genetics, and studies of the impact of gender, race and
ethnicity, economic status, education and sophistication, religion,
and generational change on a wide range of political attitudes and
perceptions. The Handbook includes extensive discussion of how
public opinion and mass media coverage are studied through survey
research and increasingly through experiments using the latest
technological advances. The Oxford Handbooks of American Politics
are a set of reference books offering authoritative and engaging
critical overviews of the state of scholarship on American
politics. Each volume focuses on a particular aspect of the field.
The project is under the General Editorship of George C. Edwards
III, and distinguished specialists in their respective fields edit
each volume. The Handbooks aim not just to report on the
discipline, but also to shape it as scholars critically assess the
scholarship on a topic and propose directions in which it needs to
move. The series is an indispensable reference for anyone working
in American politics.
General
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