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The Great Indian Phone Book - How Cheap Mobile Phones Change Business, Politics and Daily Life (Paperback, UK ed.)
Loot Price: R456
Discovery Miles 4 560
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The Great Indian Phone Book - How Cheap Mobile Phones Change Business, Politics and Daily Life (Paperback, UK ed.)
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Loot Price R456
Discovery Miles 4 560
Expected to ship within 12 - 17 working days
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The cheap mobile phone is arguably the most significant personal
communications device in history. In India, where caste hierarchy
has reinforced power for generations, the disruptive potential of
the mobile phone is even more striking than elsewhere. In 2001,
India had 35 million telephones, only four million of them mobiles.
Ten years later, it had more than 800 million phone subscribers;
more than 95 per cent were mobile phones. In a decade,
communications in India have been transformed by a device that can
be shared by fisherfolk in Kerala, boatmen in Banaras, great
capitalists in Mumbai and power-wielding politicians and
bureaucrats in New Delhi. Village councils banned unmarried girls
from having mobile phones. Families debated whether new brides
should surrender them. Cheap mobile phones became photo albums,
music machines and radios. Religious images and uplifting messages
flooded tens of millions of phones each day. Pornographers and
criminals found a tantalising new tool. In politics, organisations
with cadres of true believers exploited a resource infinitely more
effective than telegrams, postcards and the printing press for
carrying messages to workers, followers and voters. Jeffrey and
Doron focus on three groups - controllers: the bureaucrats,
politicians and capitalists who wrestle over control of radio
frequency spectrum; servants: the marketers, agents, technicians,
tower-builders, repairers and second-hand dealers who carry mobile
phones to the masses; and users: the politicians, activists,
businesses and households that adapt the mobile phone to their
needs. The book probes the whole universe of the mobile phone -
from the contests of great capitalists and governments to control
radio frequency spectrum, to the ways ordinary people build the
troublesome and addictive device into their daily lives.
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