A handy reference guide to advertising copy and layout that
simplifies the design process by breaking down each step into
accessible components. Appropriate for advertising, graphic design,
marketing, business, or communication programs with a design or
strategic campaign component, covering everything budding
copywriters and designers need to succeed in their craft. Goes
beyond the conceptual approach to design in order to outline, for
even the most novice student, the basic steps necessary to go from
concept to producing a finished product.
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